Mindful essentials for the dance of womanhood.

We create sustainable wardrobe staples for before during, and after pregnancy. We're on a mission to revolutionise the maternity industry and fast fashion.

Better fabrics. Better for you. Better for the planet.

bamboo basics

everyday staples that will take you from pregnancy to postpartum and beyond.

bamboo nursing & maternity bra

R 550.00

bamboo high-rise underwear

R 280.00

bamboo lounge & sleepwear pants

R 850.00

The bra with a cult following

Time to burn the rest of my bras!🔥 The most comfortable thing I've ever worn!

Brittany Donovan

"I experience separation anxiety when my favourite myboombra is in the wash - I love it that much"

Lindsay Llewellyn

"This bra is so comfortable and simple soft! I could wear it all day every day if I have enough 🤣 so worth the money!"

Janelle

BEST SELLER

bamboo nursing & maternity bra

R 550.00

Thoughtful basics for before, during and after pregnancy.

We value high quality essentials that last in your wardrobe. Our maternity and breastfeeding friendly underwear & loungewear evolves with you through the many seasons of womanhood.