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The bra with a cult following

Time to burn the rest of my bras!🔥 The most comfortable thing I've ever worn!

Brittany Donovan

"I experience separation anxiety when my favourite myboombra is in the wash - I love it that much"

Lindsay Llewellyn

"This bra is so comfortable and simple soft! I could wear it all day every day if I have enough 🤣 so worth the money!"

Janelle

bamboo basics

everyday staples that will take you from pregnancy to postpartum and beyond.
bamboo nursing & maternity bra bamboo nursing & maternity bra

bamboo nursing & maternity bra

R 550.00
maternity & breastfeeding underwear set maternity & breastfeeding underwear set Sale 15%

maternity & breastfeeding underwear set

R 705.50R 830.00
bamboo high-rise underwear bamboo high-rise underwear

bamboo high-rise underwear

R 280.00
bamboo lounge & sleepwear pants bamboo lounge & sleepwear pants

bamboo lounge & sleepwear pants

R 850.00
BEST SELLER

bamboo nursing & maternity bra

R 550.00
This everyday comfy bra is made from luxuriously soft bamboo making it a fan fave. The discreet wrap design is perfect for easy feeding access.
bamboo nursing & maternity bra
Thoughtful basics for before, during and after pregnancy.

We value high quality essentials that last in your wardrobe. Our maternity and breastfeeding friendly underwear & loungewear evolves with you through the many seasons of womanhood.

We want our babies to grow up in a better world.

The choices we make as mums matter. We're set on minimising the maternity industries contribution to fast-fashion.

  • Our fabrics are Rainforest Alliance approved
  • We believe in paying our CMT fairly
  • We use compostible packaging

#empoweredmother
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